Pattern Design of Metal Can Packaging

The composition design of Packaging is controlled by the sales strategy and the sales environment, and conveys information. At the same time, it also reflects the overall "creativity" of the package. To fully realize "meaning", it must create a "meaningful" composition form. Different products need different packaging forms, while different specifications and different shapes require different picture composition.
The appearance characteristics of cylindrical hearing and can packaging determine the uniqueness of its packaging picture composition form. This is because the arc-shaped images revealed by the cylindrical shape of the cans and cans give a sense of perspective to human vision, which reduces the viewing area to a certain extent and inconveniences consumers' information recognition. Then, how large is the visual area of ​​the cylindrical packaging, and where is the main image of the screen (trademark image, text image, symbolic image, etc.), which has the best effect. There have been some scientific discussions: “Design of the cylindrical front view pattern , should not exceed the arc area of ​​the frontal field of view.When the diameter of the cylinder is less than or equal to 65mm, the positive value of the arc surface of the visual field is 1/2C (C is the circumference of the circle), when the diameter of the cylinder is greater than 65mm, The optimal range of the visual field of the main viewing area should be less than 1/3C, and the main content of the design should be kept within 1/3 of the circumference."
It can be seen that the visible area of ​​the cans and cans is very limited. It is very difficult to arrange a large number of design elements in a narrow area and obtain good visual effects. Therefore, it is very necessary to study the composition of the screen for listening and canning. Through a large number of domestic and foreign excellent surface visual design of cans and cans, the following types of composition are sorted out: axis focus composition method, two-stage composition method, three-stage composition method and label-posted composition method. The various composition methods are discussed below for analysis and reference for readers.
Axis focus patterning
Visual images are arranged at the focus position of the screen axis, which is a relatively common and easy-to-grasp layout in the design of cans and cans. Its greatest feature is its strong visual impact, which is popular at home and abroad.
First of all, in the center of the front view plane, two axes intersecting vertically and horizontally are defined. At the intersection, a focal point is naturally formed. This focal point is the visual center of the screen. It is like the focal point in the camera viewing window and helps you establish the main body of the screen. Location, layout (horizontal, vertical, oblique, etc.) and performance techniques are mastered by the designer based on content and elements. When the main body of the screen is established, the “virtual” space of the area of ​​the visual center of the screen is left in the periphery. The purpose is to use a large area of ​​virtual space to set off the actual center of the main body image and form a visual contrast between the virtual reality and the strong visual effect. Of course, the blurry part of the screen is not a blank space, but is relatively simplified and summarized in art processing. It creates a center of “intensified contradiction” and makes the viewer's optic nerves suddenly nervous and focus on this prominent part. Generate interest and achieve the purpose of propaganda.
There is another kind of situation in the axis focus composition method, that is, the center longitudinal axis is mainly used to start the composition design. If you arrange well, you can also achieve a good composition effect.
If you move the longitudinal axis to the left or right, you can create a series of composition forms.
The two-stage composition method The so-called two-stage composition method divides the front view of the package into two areas. The design elements are distributed in the two areas according to the specific gravity. The horizontal axis is set in a virtual way, and the screen is divided into upper and lower parts. This horizontal axis, like the horizon, separates two equal spaces of “heaven and earth” and forms an open pattern. This screen layout has a high utilization rate in the design of listening and can packaging, and it does produce very good results. For example, the main contents such as trademarks and product names are arranged in a prominent upper space, and auxiliary product images, illustrations or text descriptions are arranged in the remaining space. At this point, two pleasing layouts are formed. Of course, any form of composition is not a subjective fabrication. It is produced and perfected in practical applications. When people use it and are generally accepted, it is the scientific nature, rationality, and practicality of this form of composition.
The two-stage layout satisfies two requirements in the design. On the one hand, designers can make full use of the larger picture space, deal with complex elements or more content, form a mass, and form a distinctive, eye-catching visual effect. Since the contents of the cans and cans are mostly foods, beverages, etc., the merchants use the larger space in the design of the front view to arrange the exquisite products or raw materials in order to make the packaging screen more visible and appealing. Pictures, related illustrations, or symbolic graphics, with attractive and realistic images to enhance authenticity and credibility, help customers understand and become familiar with product attributes and features within the package as soon as possible. On the other hand, sales of unsold goods are becoming increasingly popular, and packaging is promoting products based on their own image. The responsibility for selling products is even greater. It can be said that the two-stage layout is an ideal composition form that concentrates design elements, expands the screen space, and enhances visual effects. The feature is full and full of display surface, wide field of vision, clear text, strong contrast and strong shelf competitiveness.
Three-stage composition method When you define the basic characteristics of the two-stage composition method, the three-stage composition method is easier to obtain, and it is developed on a two-stage basis.
In the picture, two parallel horizontal axes are dummyd. Through these two horizontal lines, the screen is evenly divided into three equal spaces: upper, middle, and lower. The design elements are distributed in these spaces according to the primary and secondary relationship, and the picture is formed with The pattern of diversified combinations has resulted in the creation of a three-stage layout. If you move the two horizontal axes up or down or adjust the position of one of the axes, the picture will have a new segmentation method and form a different size space.
Now, we clearly see that due to the increase in screen space, the distribution of design elements has increased flexibility and choice. This form of screen segmentation is suitable for designs with complex contents and long cans. Although it is not as strong and distinct as the two-stage composition, the screen effect is more holistic, fuller, orderly and orderly, with clear passages, rich levels, and a strong sense of rhythm, giving a sense of fulfillment, stability, and perfection.
In addition, there is a more special composition method, that is, labeling composition method. This form of composition is more traditional and well known. Its feature is to first set a fixed ellipse or other shape on the display surface, and then arrange the various design elements in this fixed shape. In terms of form, the labeling method and the axis focus composition method have similarities, but the label-posted composition is slightly old-fashioned, and the arrangement flexibility is worse than other compositional forms. Since it has been widely used for many years, a fixed pattern has been formed in the minds of consumers and has certain affinity, such as the design of beer cans is an obvious example.
It should be noted that the ideal layout space can be obtained by dividing the screen by the axis. However, it does not mean that the complicated elements are simply listed or placed in a fixed position in isolation, so that a good screen can be formed. Because, in the beginning we talked about, dividing the reasonable layout space, is only the first link of the screen design, to obtain good visual effects, but also need to do a lot of meticulous selection work. Such as the adjustment of the proportion of the various parts of the screen, the choice of choreography, the size of the image of the arrangement, density, the relationship between the actual situation; there are text design, color configuration, illustration performance, design and many other factors, Ignoring which aspect will lead to the failure of the picture design. The above describes several basic composition forms for listening and can packaging. However, the composition of listening and can packaging must not be limited to the above forms. There are other special forms, because the law is not strong, this article does not mention.